Wizeline Design Rebranding

Following the Wizeline rebranding, the internal design team identified the need for a new identifier that would embody the team’s thoughts, skills, and sentiments while effectively communicating ideas aligned with the company. To achieve this, a brand distillation workshop was conducted, involving multiple testing sessions, dot voting, research, and discovery to define the team’s needs and requirements. The outcome was a new identifier that could be adapted to meet these specifications while providing the design team with a means to express their creative vision.